Satya Nadella offered reassurances as the company's hardware sales continue to flounder.
In a tale of good news, bad news for Microsoft, its Xbox division had some mixed results to report during the company's recent earnings call. While the Activision Blizzard acquisition is helping to bolster Xbox via increased revenues, overall sales of Xbox hardware is down 42% compared to the same quarter last year. Although Xbox continues to yearn for a hardware-less future where everyone is jacked into Game Pass and playing via the cloud, suffice to say the world is not quite there yet. And if Xbox can't pick up the pace and keep the brand relevant, it might not get the chance to be the leader of the wireless, cloud-based, omni-device age foretold by Reddit scholars.
Speaking to investors, Microsoft CEO Satya Nadella said the following:
For us, our investment in gaming fundamentally was to have, I would say, the right portfolio of both what we love about gaming and always have loved about gaming - which is Xbox, and the content for the console, and expand from there so that we have content for everywhere people play games, starting with the PC.
Nadella alleges to be focused on continuing to support Xbox consoles, PC, and what he calls "new sockets" in the mobile market, which he feels Microsoft and Xbox have never had any previous, notable influence on. With word that Microsoft is dedicated to a next-gen Xbox and rumors of a portable version of an Xbox console continuing to swirl, the future of the company remains nebulous and full of potential. However, unless the company can begin to once again produce meaningful, desirable software exclusives that drive consumers to the Xbox brand, it might end up proving to be too little, too late.
Source: Windows Central
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