Following the weak launch of Star Wars Outlaws.
We reported earlier that Star Wars Outlaws was experiencing a weak launch, with physical sales of the game in the UK seeing a 55% drop compared to EA's Star Wars Jedi: Survivor. That soft launch appears to be a problem everywhere the game is for sale, as Ubisoft's stock prices have dipped to a 10-year low as a result. J.P. Morgan has subsequently reduced its sales forecast for Outlaws by two million units, and is now predicting 5.5 million units to be purchased by next March.
The price hit a low of $17.18 per share. While Ubisoft had a strong Q1, if Outlaws massively underperforms, it might not bode well for the company moving forward. Its next big (and final for 2024) launch is Assassin's Creed Shadows, which will release on November 12, 2024. That game has been heavily criticized for playing fast and loose with Japanese history, so much so that the Japanese government was beginning to show concern, which was swiftly followed by a statement from Ubisoft regarding concern about the game. If both Shadows and Outlaws aren't embraced by fans, Ubisoft might have to make some serious adjustments as it preps for the future.
Source: GamesIndustry.biz
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